Challenges of Marketing Management & Leadership today

83%

Global CEOs affirm that Marketing is the primary engine driving business growth (McKinsey & Company).

87%

CMOs confirm that their role has expanded beyond sales, contributing directly to brand value and customer trust (Salesforce).

CMOs still face numerous challenges:

• Marketing is often perceived as a cost center, rather than a growth architect
• Deliver breakthrough revenue growth amid tightening budgets
• Inability to measure the actual effectiveness and return on investment of expenditures
• Application of technology and AI remains fragmented and inefficient
• Lack of alignment on goals and data between communication activities and the sales team

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Comprehensive solution from the CMO Program

Distilled from 25 years of understanding the market's ceaseless shifts, PACE has designed the program "Chief Marketing Officer - CMO". This is not just a system of knowledge, but a journey that helps Marketing heads shape sharp strategic thinking in the digital age.

Going beyond the framework of a standard management program, this is a space connecting breakthrough Marketing minds. Here, CMOs collectively decode the growth puzzle and find solutions to propel brands forward, helping businesses sustainably capture customer trust. 

Program Highlights

25-year history

A pioneer and leader in Chief Marketing Officer training, with deep influence within the business community nationwide.

Trusted by the Marketing Expert & Management community

Highly rated by a vast number of Chief Marketing Officers and top management experts.

Comprehensive, Practical & Effective

Covers everything from strategic planning to execution, seamlessly combining brand building with revenue growth.

Delivered by Top Professionals & Experts of PACE

A team of experts possessing both academic depth and "battle-tested" practical experience, spreading value and fresh perspectives to the learner community.

Program Participants

Chief Marketing Officers (CMO), Heads of Marketing, Brand Directors, and Brand Managers of domestic and foreign enterprises

Marketing Specialists and Brand Specialists with experience who desire to advance into management roles

Individuals aspiring to transform into professional CMOs with practical management capabilities and breakthrough potential

BROCHURE

What CMOs Gain from the Program

• Shift Mindset
• Tech Mastery
• Drive Revenue

Understand the position and role of a CMO 4.0

Plan comprehensive Marketing strategies

Manage budgets and effectively measure ROI

Elevate team management capabilities and leadership stature

Apply technology and AI to optimize performance and efficiency

Program Content

Module	Sessions	Hours
New Marketing Leader in New Era	1	3
Building a Comprehensive Marketing Strategy	4	12
Market Intelligence & Consumer Insight	2	6
Brand Building & Management	2	6
Digital Marketing & Media Performance	4	12
Marketing with AI	2	6
E-Commerce & Affiliate Marketing	2	6
IMC 360°	4	12
Leadership for High-Performance Marketing Teams	2	6
Life Management Program (LMP)	2	6
Summary & Reflection	1	3
Graduation Ceremony	*	*
	26	78

BROCHURE REGISTER

Coaching services

PACE also provides Coaching Service as a strategic extension of our learning ecosystem, tailored for leaders and high-potential professionals with individualized guidance & learning, sustained capability development aligned with organizational priorities. 

For additional information, please contact PACE at coaching@PACE.edu.vn  or via phone at (+84) 28 3837 0208.