THE CFO’S ROLE IN A GLOBAL CRISIS

As the only member of the executive team who is both a financial expert and strategic thinker, you will play a critical role in not only ensuring your company’s survival but positioning it for the future in a post-COVID-19 world.

WHY THE BALANCED SCORECARD IS NOT A KPI MEASUREMENT TOOL?

There has been much criticism of the Balanced Scorecard by organizations that have attempted to implement it. They hoped to quickly manifest a meaningful suite of KPI that has everyone focusing on what matters most in fulfilling the mission, vision, and goals. But did not.

HOW TO FIND NEW CUSTOMERS AND INCREASE SALES

So where do you start if you are looking for more customers? The following pages will delve into how to conduct market research to understand your target audience and their needs, how to determine which lead generation techniques are best to broaden your sales horizons, and how to increase sales by following several strategies to sell additional products and/or services to existing customers.

CEOS, HERE ARE 3 WAYS YOU CAN BETTER ADVOCATE FOR YOUR HR DEPARTMENT

It is only as of recently that human resources have won the fight in gaining a seat at the leadership table. Yet just because HR has a seat does not mean their seat or position is taken seriously.

THE TOP 12 SOFT SKILLS WORKERS NEED IN 2021 - AND 3 WAYS TO GET THEM

Soft skills are not as soft as they sound. In fact, they can make or break your career—especially when it comes to remote work.

USING A BALANCED SCORECARD TO MEASURE YOUR KEY PERFORMANCE INDICATORS

Key Performance Indicators (KPIs) are commonly used to help companies effectively manage and guide their progress. Take the case of Blue Frog, for example, where we were able to use accounting KPIs to help quadruple the company’s profits. The whole concept of key performance indicators and a balanced scorecard is to align workers’ performance with the long-term strategic objectives of the company. Like a compass, the key performance indicators help you determine if you are moving in the right direction.

BE THE CUSTOMER: HOW TO STAY TOTALLY FOCUSED ON YOUR CUSTOMERS

How can you "be a customer?" We all know about the power of focus groups, field ride-a-longs or call center sit-alongs, empathy walks, customer journey mapping, customer interviews, even phoning your own unit, disguising your voice, and asking for something out of the ordinary. These are the tools of organizations with an interest in the customers. What are the practices of organizations obsessed with customers—companies like Ritz-Carlton, Amazon, Chick-fil or USAA? Here are four practices that will change your approach to "being the customer" helping you to remain perpetually focused on customers' hopes, not just their needs.

HOW TO MAKE BIG DECISIONS WHEN FACING AN UNPREDICTABLE FUTURE

Business owners are being asked to create a vision and a strategy for an uncertain future. Many entrepreneurs are struggling to predict what the next 6 weeks might have in store for them, let alone having a strategy is for 6 months or several years. In times like these, we need to examine our thinking style. Let me introduce you to two ways of thinking:

THE CPO RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

CPO is the highest-ranking product manager who is expected to align product development with the company’s business strategy and customer needs. To achieve this broad and challenging goal, the CPO takes responsibility for the following tasks and processes

WHY SMART COMPANIES BUILD EMPLOYEE TRAINING PROGRAMS?

What’s key to establishing powerful training for your employees? Building employee training programs that plan from A to Z what your organization should be doing, that’s what.

FIVE TRAITS OF THE STRATEGIC CFO

If you are a chief financial officer, you are probably already aware that your role is undergoing a historic transformation. You are no longer seen primarily as a wielder of the sharp pencil. Instead, you are the mouthpiece of focused investment, asking the right questions and providing the right insights so that everyone understands when to say no and how to say yes. You help the company turn down many activities so that the few most important can thrive.